Assignment Content

Review the Case Study: East Chestnut Regional Health System document.

Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them.

Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis Worksheet for your analysis.

Consider the following in your analysis:

Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?”

Include the following in your Current Situation/SWOT Analysis Summary:

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).