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business-communications-1 – essay studess

business-communications-1 – essay studess

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This article mainly analyzes in the United Airlines incident impact on the company

此外,我需要全文的轮廓

细节在下列文件

评估1

第一次评估包括两个要素:

元素A – 沟通计划(2500字)

作为您的导师选择的组织的高级沟通官员,您的任务是制定战略沟通计划。这个计划将有助于公司重建自己的品牌,并将试图保证和减轻消费者所经历的信任危机。

战略沟通战略将使用以下内容撰写

标题:

•执行摘要

•情境分析

-SWOT和PEST分析

•沟通战略

– 识别目标受众

– 确定沟通目标(SMART)

– 设计信息(S)

– 选择媒体

•总结(公司的理想结果)

在整个计划中提及适当的沟通

应该提出理论和概念。

元素B – 新闻稿(500字)

为设计沟通的组织撰写新闻稿

您的沟通计划(A部分)中确定的其中一条消息。

新闻稿应该是“有新闻价值的”,并正确遵循

这种类型的书面通信的格式化规则。

注意:这两项任务都应该以事件/危机发生之后的时间为准。

学习要评估的结果(如已验证的模块描述符http://icis.glam.ac.uk中所述):

LO1:将一系列新的沟通和研究技巧应用到自己的进一步研究,学习和商业环境中

 

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