Assignment #2: Persuasive Paper
In assignment 2, students will write a persuasive essay in response to the theme:
â€œIt isnâ€t enough for a multinational corporation to be socially responsible; they must be a triple bottom line company to meet their ethical obligationsâ€
Required Elements of Assignment #2 â€“ Persuasive Essay:
Â· Write a persuasive essay either supporting or denying the veracity of the theme statement;
Â· The argument should include a discussion of the differences between corporate social responsibility and the triple bottom line concepts.
Â· Include a discussion about the idea of distributive justice and the current distribution of wealth;
Required Formatting of Persuasive Essay:
- This essay should be double-spaced, 12-point font, and four to six pages in length excluding the title page and reference page;
- Title page;
- Introductory paragraph and a summary paragraph;
- Write in the third person;
- Use APA formatting for in-text citations and a reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary.
Persuasive Writing Resources:
Â· Tips on Writing a Persuasive Essay
Â· How to Write a Persuasive Essay
Â· Argumentative Essays
Tips For Writing a Persuasive Essay:
Â· Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic and fairness will help to keep it strong.
Â· Make your best argument your last argument.
Â· Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and that you write as an authority on the subject.
Â· No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because the reader is less likely to think you are writing from fact than fiction.
Â· No personal experiences unless they are generic meaning everyone has them and can relate to them and they convey a vivid and immediate image.
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