Read the case study attached and prepare a response to the following:

1. Design customer value proposition statement for the Benjy’s –the company in the case study (Write a statement based on information in the case in less than 250 words). Describe the target market for this value proposition. (Describe the target market based on information in the case in less than 150 words) (2 Points)

2. Design a SWOT analysis for Benjy’s. (2 Points)

3. Based on the Customer Value Proposition you designed and the SWOT you presented, describe in detail a strategy Benjy’s can adopt to deal with the problem of customers using their retail facility as a showroom but buy form online retailers like Amazon. What specific changes would you make to Benjy’s marketing mix –their 4 Ps—and what would be the impact of those changes. (Limit your response to this task to less than 1000 words)

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