Read the case study attached and prepare a response to the following:
1. Design customer value proposition statement for the Benjy’s –the company in the case study (Write a statement based on information in the case in less than 250 words). Describe the target market for this value proposition. (Describe the target market based on information in the case in less than 150 words) (2 Points)
2. Design a SWOT analysis for Benjy’s. (2 Points)
3. Based on the Customer Value Proposition you designed and the SWOT you presented, describe in detail a strategy Benjy’s can adopt to deal with the problem of customers using their retail facility as a showroom but buy form online retailers like Amazon. What specific changes would you make to Benjy’s marketing mix –their 4 Ps—and what would be the impact of those changes. (Limit your response to this task to less than 1000 words)
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Have an assignment?
We are here to help you
Why we are the best
- High quality services
- On time delivery
- Professional writers
- Plagiarism free essays
- 24/7 Customer Support
- Satisfaction guarantee