09 Dec Distribution
in APA, Marketing, Masters
9152or the purpose of this discussion board, answer the following questions as they relate to your specific product:
In one or two sentences, describe your product, the company you represent and the brand image you want the product to project.
Considering the 5 Cs mentioned in this module, what type of distribution channel should you use? Address all 5 Cs in your answer.
Which retailer(s) should represent and sell your product? Why? In terms of their range of distribution coverage, is your retailer intensive, selective and exclusive? Why is this aspect important to your product sales?
Will you use wholesaler(s)? Talk about at least three functions they will perform for your product.
Will you have a transactional website where consumers can purchase your product? If yes, explain why this option is important to your target market. If no, explain why not.
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