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The effect of branding on buying behavior “The effect of branding on H&M’s customer buying behavior It has to be based on my first draft of thesis and the incorporation of feedback provided by my thesis supervisor in red letters. It is about first 4 pages with sub-points like: introduction of the company, branding, goal, current situation, problem analysis, etc. It needs to read more like one essay, plus 5-7 internet sources with more current scholarly articles, no book references. Most importantly, to use the feedback from the supervisor.