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Business Process innovation
Question #1: Enterprise Level Processes and Performance at GBI

The laboratory portion of this course focused on the fictional company Global Bike, Inc. (GBI). GBI is typical of many SMBs (small to medium sized businesses).

What are the value chain steps that a company such as GBI has as part of their core processes?
What are the typical activities that would be present in management and support processes for GCI’s value chain?
Draft some measures that would be included in an Enterprise Balanced Scorecard for GBI. Present them in an appropriate Balanced Scorecard format. (Include at least two measures for each category).

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