CEO Hubert Joly has been successful in his turnaround strategy, addressing comps and margins, for Best Buy. He is now charged with implementing a strategic plan to create a sustainable, competitive advantage for Best Buy in highly competitive, electronic retail market.

Part 1

Use evidence from the Best Buy Co., Inc. case study (Links to an external site.)Links to an external site. to document the significance of technology in retail strategy as Best Buy and its main competitors transform from brick and mortar with only presence to multichannel retailers.

Part 2

Choose a retailer with a strong online presence. Identify five elements of the retailer’s online presence that are competitive and effective. Identify the target audience and link this target segment to the retailer’s online actions. Provide examples—and two appropriate sources—to strengthen your analysis.


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