Over the past decade some record companies modified their traditional deals with recording artists by using a form of agreement (sometimes referred to as a “360″ or “multiple rights” deal) that allows the record company to acquire rights in a variety of artists’ assets besides recordings (e.g., live performances, merchandising, music publishing, etc.).  Such rights might include ownership, control and/or a share of income, depending on the circumstances.  Please write an essay that explains: 

       (i)  why some record companies have modified the traditional recording agreement in this way; 

       (ii)  important negotiable issues to be addressed in a 360 deal;

       (iii)  the pros (advantages) and cons (disadvantages) of this new kind of deal from the points of view of both the record company and the artist; and

       (iv)  whether or not (and why) you think this kind of arrangement makes sense as a business model for current and future deals between artists and record companies, and what information it would be useful to know in order to reach this conclusion.

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