Review the “Marketing Excellence: BMW” uploaded. This is comprised of two parts; one part respond to questions, and the other to complete a case analysis.

Part 1

Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.

Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment.

Part 2

Complete a case analysis of BMW. This requires that you conduct research on BMW beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

In order to successfully complete Part 2 of this case study, review any video database or learning guides.

Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least four sources. Part 1 and Part 2 will be submitted in one document.