select any company of your choice, wishing to go global
I need support with this Marketing question so I can learn better.
From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
- What variables need to be considered while developing a list of potential countries?
- Describe the four steps a firm should take when it is considering going global.
- Discuss at least three challenges that a company may face in the early period of expansion.
- Describe the three main categories of market entry strategies
- .Instructions for the students· This assignment is an individual assignment.
· Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)
· The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)
· All students are encouraged to use their own words.
· Referencing is necessary and student must apply APA Referencing Style.
· Submit your Answers using the same format.
