Supply Chain Management Barilla SpA Case Questions

Supply Chain Management Barilla SpA Case Questions

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Answer each question one by one, don’t need to form into a paper, no specific format requirement

Read “Barilla SpA” and prepare the answers to the questions below in the form of a type-written report (no longer than 6 pages of text, not including tables and figures).


  1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of the program?
  2. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? As Giorgio Maggiali, how would you deal with these?
  3. As one of Barilla’s customers, what would your response to JITD be? Why?
  4. In the environment in which Barilla operated in 1990, do you believe JITD (or a similar kind ofprogram) would be feasible? Effective? If so, which customers would you target next? How would you convince them that the JITD program was worth trying? If not, what alternatives would you suggest to combat some of the difficulties that Barilla’s operating system faces?
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