Think about (and research) the following questions:
- “Something I don’t Know” – Research an emerging social media channel not discussed in the textbook (e.g. TikTok, HouseParty, Vero, … etc.)
- What are its key characteristics (e.g. number of users, user demographics)?
- What new trends/features are available (i.e. how does it work)?
- What kind of visuals does the site use compared to others?
- What’s a typical post look like?
- What are some examples of brands using this channel?
- What is the significance/impact of this platform on social media marketing strategy?
- What happens when a social media platform expands its audience (e.g. Houseparty from the article above)?
- ???? Fill in the Blank: Would _________________ brand (the more random the better) use platform ______________? Why or why not?
