VIDEO RESPONSE 2
The following assignment will help to contextualize and provide history as well as insight into the role of contemporary art and gender representation as we advance into Part 3 of your textbook. Please watch the three videos and answer the questions to complete this assigment.
For this Assignment you will need to read Chapter 4.10, Art and Gender and the contextualized listed information below before you watch the three short videos with presented links online (you may need to watch them more than once to complete all of the questions).
You will not be marked down (or judged) for your opinions in this assignment- as your work is dependent on your opinion and insight. I ask that you remain informed in your statements and reasoning by the information presented in this assignment when supplying your answers. Please see the RUBRIC listed for specifications on how your work will be evaluated.
TERMS TO CONTEXTUALIZE THE INFORMATION PRESENTED IN THIS ASSIGNMENT:
Feminism: The belief that women are and should be treated as potential intellectual equals and social equals to men. These people can be either male or female human beings, although the ideology is commonly (and perhaps falsely) associated mainly with women.
The basic idea of Feminism revolves around the principle that just because human bodies are designed to perform certain procreative functions, biological elements need not dictate intellectual and social functions, capabilities, and rights.
Feminism also, by its nature, embraces the belief that all people are entitled to freedom and liberty within reason–including equal civil rights–and that discrimination should not be made based on gender, sexual orientation, skin color, ethnicity, religion, culture, or lifestyle.
The Feminist art movement:emerged in the late 1960s amidst the fervor of anti-war demonstrations as well as civil and queer rights movements. Hearkening back to the utopian ideals of early twentieth-century modernist movements, Feminist artists sought to change the world around them through their art, focusing on intervening in the established art world, the art historical canon, as well as everyday social interactions. Feminist art created opportunities and spaces that previously did not exist for women and minority artists, as well as paved the path for the identity art and activist art of the 1980s.
LGBT:is an acronym that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the term is an adaptation of the initialized LGB, which itself started replacing “gay” when in reference to the community beginning in the mid-to-late 1980s, as many felt the term “gay community” did not accurately represent all those to whom it referred. The acronym has become mainstream as a self-designation and has been adopted by the majority of sexuality and gender identity-based community centers and media in the United States and some other English speaking countries.
The Male Gaze:The introduction of the term “the male gaze” in society can be traced back toLaura Mulveyand her essay “Visual Pleasure and Narrative Cinema” which was published in 1975. In it, Mulvey states that in film women are typically the objects, rather than the possessors, of gaze because the control of the camera (and thus the gaze) comes from factors such as the as the assumption of heterosexual men as the default target audience for most film genres. While this was more true in the time it was written, when Hollywood protagonists were overwhelmingly male, the base concept of men as watchers and women as watched still applies today, despite the growing number of movies targeted toward women and that feature female protagonists.
Though it was introduced as part of film theory, the term can and is often applied to other kinds of media. It is often used in critiques of advertisements, television, and the fine arts. For instance, John Berger (1972) studied the European nude (both past and present) and found that the female model is often put on display directly to the spectator/painter or indirectly through a mirror, thus viewing herself as the painter views her.
For Berger these images record the inequality of gender relations and a sexualization of the female image that remains culturally central today. They reassure men of their sexual power and at the same moment deny any sexuality of women other than the male construction. They are evidence of gendered difference… because any effort to replace the woman in these images with a man violates ‘the assumptions of the likely viewer’ (Berger, 1972: 64). That is, it does not fit with expectations but transgresses them and so seems wrong. [Wykes and Barrie Gunter (pp. 38-39)]
THREE SHORT VIDEOS
(you may need to cut and paste the addresses below in your browser to open the links- additionally if you have trouble opening the links, search for the description information and you should have additional sources to watch the videos).
Killing us Softly 4, Advertising Image of Women, with Joan Kilbourne, by the Media Education Foundation (duration 5.0 minutes):http://www.youtube.com/watch?v=jWKXit_3rpQ&feature=youtu.be
*Jennifer Siebel Newsom’s “The Representation Project” is a movement that uses film and media content to expose injustices created by gender stereotypes and to shift people’s consciousness towards change (duration 2:28 minutes).* PLEASE NOTE at the end of the video they ask you to join their movement, that is not an expectation or requirement of this assignment, I am using the short video example because it is a concise way to relate complex information in a short amount of time in an entertaining format: https://www.youtube.com/watch?v=W2UZZV3xU6Q&t=2s or try this link: http://therepresentationproject.org/about/ or this one- https://www.youtube.com/watch?v=mPAmjWtHHYs
Buzzfeed (BuzzFeed is a website that combines a technology platform for detecting viral content with an editorial selection process to provide a snapshot of “the viral web in realtime”. Co-founded in 2006 by Jonah Peretti, BuzzFeed is located in Manhattan, New York)reenacts three advertisements with gender role reversal (duration: 1.39 minutes https://www.youtube.com/watch?v=2SrpARP_M0o
1. In your textbook reading Chapter 4.10 Art and Gender what are the main conclusions and the reasons of the information presented about Gendered Roles and Feminist Critique? Identify as many conclusions as possible (at least 3 each).
2. In the short video Killing us Softly 4, Advertising Image of Women by Joan Kilbourne, what are the main conclusions and the reasons of the information presented? Identify as many conclusions as possible (at least 5).
3. InJennifer Siebel Newsom’s “The Representation Project”what are the main conclusions and the reasons of the information presented? Identify as many conclusions as possible (at least 5).
4.How does the information presented in chapter 4.10 of your textbook, this assignment (including the videos and contextualized information) influence any assumptions (i.e. unstated belief, something taken for granted, common practices) you made about visual media such as graphic design, advertising film, art and feminism? In other words, what did you assume and how did the information presented in this assignment change those assumptions? Please answer with at least 5 complete sentences, in 12-point font using correct grammar and spelling.
5.What are the implications and consequences of the information presented in chapter 4.10 of your textbook, this assignment (including the videos and contextualized information) for your own practice as a member of society? What would you do differently as a consumer or as a member of society based on what you have learned? Please answer with at least 5 complete sentences, in 12-point font using correct grammar and spelling.
6. Find a current advertisement that could be considered to meet the criteria of Joan Kilbourne’s description of objectification. Include in your description why the advertisement meets the criteria of Joan Kilbourne’s description of objectification.Please answer with at least 5 complete sentences, in 12-point font using correct grammar and spelling. Please also include a jpg. of your image with your response.
7.Consider the artworks you have been presented with in this course (any artwork in the textbook readings also including any you wrote about in your museum report) pick an artwork that could be considered to meet the criteria of “The Male Gaze”. Please attach a jpg. of your chosen artwork image (you will need to Google the image to find a jpg. of the artwork). List the artist, title, medium, year, and location of where the artwork resides. Reply to your thread Include in your description why the work meets the criteria of the “Male Gaze”Please answer with at least 5 complete sentences, in 12-point font using correct grammar and spelling.
RUBRIC (100 total points possible).
50- 69 points
Organization and Mechanics
Writing is fluent and interesting to read. Discussion is backed up with evidence from the text. Entry is to the point, in complete sentences, free of spelling errors and uses correct grammar.
Used appropriate format, number of required complete sentences or information.
Writing is fluent and somewhat interesting; discussion could be supported more strongly, spelling errors are minimal and grammar is mostly accurate. Missing one or more of the following: number of required complete sentences or information.
Conclusion or an opinion is not clear. Writing is not interesting. Missing two or more of the following: number of required complete sentences or information.
Missing one or more of the following: paragraphs, details from appropriate sources, or references to historical texts or videos and number of required complete sentences or information.
Ideas & Content
Information is accurate and response shows good insight. All entries are complete. Discussion makes a logical conclusion or an opinion is offered.
Information is accurate. Discussion makes a logical conclusion or an opinion is offered. Missing an insightful analysis. All entries are complete.
Information provided is generally accurate but no insight or analysis is offered. Most entries are complete.
Several entries are incomplete.
The response is very specific and related to the themes or historical events/characters. Many of the ideas are clearly supported with details/evidence.
The responses are somewhat specific and related to the events/characters. Some of the ideas are clearly supported.
The responses are not related to the events/characters. The ideas are not clearly supported.
Few responses are provided or writing is completely off-topic.