Walkthrough of the Business Model Canvas,
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DC I-Corps
22 Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
4411 How will you get, keep, and grow customers?
How will you get, keep, and grow customers?
What customer problems are you helping to solve ?
What customer needs are you satisfying?
What customer problems are you helping to solve ?
What customer needs are you satisfying?
33 Through which channels (sales, distribution, support) do your customers want to be reached?
Through which channels (sales, distribution, support) do your customers want to be reached?
55How will you make money? What is revenue model?
What are pricing tactics?
How will you make money?
What is revenue model?
What are pricing tactics?
66 Who are your Key Partners?
Who are your key suppliers?
What are you getting from them…and giving to them?
Who are your Key Partners?
Who are your key suppliers?
What are you getting from them…and giving to them?
What Key Activities do you require?
Manufacturing? Software development? Personal concierge service? Etc.
What Key Activities do you require?
Manufacturing? Software development? Personal concierge service? Etc.
77
99What are most important costs inherent in your business model? What is mix of fixed and variable costs?
What are most important costs inherent in your business model?
What is mix of fixed and variable costs?
What Key Resources do you require?
Financial? Physical? Intellectual property? Human resources?
What Key Resources do you require?
Financial? Physical? Intellectual property? Human resources?
88 What are key features of your product/service that match customer problems/needs?
What are key features of your product/service that match customer problems/needs?
2
Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
Customer Segments
DC I-Corps
Value Propositions
What customer problems are you helping to solve ?
What customer needs are you satisfying?
What customer problems are you helping to solve ?
What customer needs are you satisfying?
DC I-Corps
3
Customer Channels
Through which channels (sales, distribution, support) do your customers want to be reached?
Through which channels (sales, distribution, support) do your customers want to be reached?
DC I-Corps
Customer Relationships
How will you get, keep, and grow customers?
How will you get, keep, and grow customers?
4
Revenue Streams
How will you make money?
What is revenue model?
What are pricing tactics?
How will you make money?
What is revenue model?
What are pricing tactics?
DC I-Corps
Main Points • Business Model Canvas shows the most important
features of the startup business model • Right-hand side is all about customers: who they are,
what you offer them, how you reach them, how they pay
• These are the crucial first questions to answer in a business model
• Business Model Canvas is a living document
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