Everyone in marketing right now is being affected by the pandemic. Discuss, using examples, how marketers have been able to turn challenges into opportunity during these times. And are there any ethical issues to consider when creating these opportunities in circumstances such as society has faced in 2020 What is strategic human resource management (SHRM)?
2. What are the key elements of SHRM and the importances in today’s business environment?
3. Explain how the roles of SHRM can lead to organisational competitiveness.