You are a consultant hired by a company to evaluate its strategic competitive position in the industry. Choose a company from the following Web site ONLY:

You will evaluate the company’s strategic competitive position by using Porter’s Five Forces model. Porter’s Five Forces model is an external model used to evaluate the competition in an industry and includes the following:

  • Threat of new entrants
  • Bargaining power of suppliers
  • Bargaining power of buyers
  • Threat of substitute products or services
  • Existing industry rivalry

Apply the Porter’s Five Forces model to research on the company you chose and answer the following questions:

  • Which of Porter’s Five Forces should be the highest priority and why?
  • Which of Porter’s Five Forces should be a lower priority and why?
  • What can the company do to maintain or improve its strategic competitive position?

Use the Strategy Template (Sample attached) to complete the assignment.

Individual Project Rubric – The assignment should be 4-6 pages (plus a title page and a reference page).

The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.

35pts – ExpectationPoints PossiblePoints EarnedCommentsAssignment-Specific: All relevant items are provided overall for a chosen industry and company that describes the internal and external factors that flows logically from the analysis.

35pts – Assignment-Specific: The Porter’s Five Forces model, SWOT, and core competencies are all described in detail for the industry and company with demonstrated knowledge of each model for analysis.

25pts – Assignment-Specific: Concise and informative summaries are provided.

20pts – Assignment-Specific: The content illustrates a strong use of course principles applied.

10pts – Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. (APA formatting is required or style specified in assignment).

Total Points Possible: 125