1. Answer the question posed by the classmate.
  2. Respond to the practical example in the classmate’s post with a practical example that differs from the one in the classmate’s post.
  3. Reference at least 1 scholarly source in addition to the course textbook.

Note about Responses: Seek to understand your classmates’ posts (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic.