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 Your job in this assignment is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.

Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.

Your piece can be in any format:

  • Flyer
  • Trifold
  • Video
  • Radio Ad
  • News article

Types of business sustainability measures:  (If you would like to work with another sustainability measure, please contact your instructor for approval.)

  • New manufacturing recycling program
  • Reduction of water use
  • Using solar to conserve energy
  • Converting gasoline-powered vehicles to liquid natural gas
  • Vendor inspections and verifications to ensure product quality and approved labor force

Types of environmental causes: 

  • Saving the whales
  • Saving old growth forests
  • Eliminating poverty
  • Improving the status of women in the world
  • Global warming

 

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