Your job in this assignment is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.
Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.
Your piece can be in any format:
- Radio Ad
- News article
Types of business sustainability measures: (If you would like to work with another sustainability measure, please contact your instructor for approval.)
- New manufacturing recycling program
- Reduction of water use
- Using solar to conserve energy
- Converting gasoline-powered vehicles to liquid natural gas
- Vendor inspections and verifications to ensure product quality and approved labor force
Types of environmental causes:
- Saving the whales
- Saving old growth forests
- Eliminating poverty
- Improving the status of women in the world
- Global warming
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